海鲜又称海产食物,海鲜隔夜后易产生蛋白质降解物,包括鱼类、虾类、蟹类、贝类、软体类等品类。虽然海带这类海洋生物也常是被料理成食物,但是海鲜主要还是针对动物制成的料理为主。

随着市场消费能力和养殖产量的同步发展,海鲜产业规模呈逐年上涨态势,我国现有超21万余家海鲜相关企业。其中“蟹”企业超2.8万家,占整体海鲜相关企业的13.3%。海鲜相关企业主要分布在批发和零售业、住宿和餐饮业,两者占比超过96%,其中批发和零售业最多,占57.60%,住宿和餐饮业占38.65%。这说明,零售渠道依然是海鲜销售的最重要渠道。

2020年中国海鲜市场规模达到6900亿元人民币左右。2021年中国海鲜市场规模进一步扩大,超过7000亿元人民币,同比增长约3.4%。而到了2023年,中国海鲜市场规模预计将突破7500亿元人民币,同比增长率约为5.2%左右。值得注意的是,受新冠疫情和其他因素的影响,海鲜行业在某些时间段可能会出现波动。

一方面,国民饮食结构改变,海鲜因为其具有的额外饮食价值,消费量连年增长。另一方面,在国民网购习惯形成,食品网上零售额增速高达30%。在此背景下,海鲜B2B平台逐步兴起,解决了传统海鲜交易的诸多痛点。当前,市场上现有平台大多覆盖一二线城市,而低线城市作为中国消费“新蓝海”尚存在较大供给缺口,未来低线城市海鲜消费极具潜力。

随着“互联网+”日渐融入生活,越来越多的企业开始投身于互联网销售的浪潮中,海鲜海产品,也搭车“飞”入千家万户。

互联网+海鲜海产品是依托物联网、新技术、大数据、区块链等现代信息技术推动农村产业结构的升级与创新,“互联网+海鲜海产品营销”是结合传统销售和电商销售的优势,通过供应链、区域品牌等推动海鲜海产品上行,实现线上与线下的深度融合。2020年受新冠疫情的影响,生鲜电商迅速发展,京东、苏宁、拼多多等线上生鲜电商纷纷通过扶贫助农等不同的商业模式推进海产品上行。

从事海鲜行业多年的企业家李总结合微信生态打造了青岛海鲜海产品综合信息化社区电商平台,结合互联网+背景下营销模式创新,对于海产品区域品牌建设、产业升级、供应链优化、乡村振兴等方面具有重要意义。平台整合了行业动态、展会资讯、产品供应信息求购信息、直播带货等服务内容,帮助线下实体企业把店铺开到线上,快速实现数字化经济转型升级。现在平台已经开放入驻,618电商节活动多多,让我们一起打造海产品的生态圈。

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