2022年,旅游业持续受到疫情的全面重创,经历了自2020年以来最艰难、煎熬的一年,全行业经历了发展的低谷与“至暗时刻”。从2020年至2022年的国内旅游人次具体数据分析可知:2020“新冠元年”,国内旅游总人次为28.79亿人次,呈断崖式下滑,同比下降52.1%;2021年疫情缓解,旅游行业有所恢复,国内旅游总人次32.46亿人次,比上年同期增加3.67亿人次,同比增长12.8%,恢复到2019年的54.0%;2022年疫情多点散发、持续不断,人们旅游出行受限、跨省游“熔断”,国内旅游总人次25.30亿,比上年同期减少7.16亿,同比下降22.1%,恢复到2019年的42.12%。由此可见,2022年国内旅游总人次为疫情三年来最低。

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国内旅游收入(旅游总消费)2.04万亿元,比上年减少0.87万亿元,同比下降30.0%。其中,城镇居民出游消费1.69万亿元,同比下降28.6%;农村居民出游消费0.36万亿元,同比下降35.8%。

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攒一个小假期,来一趟舒心游,享受优质服务。在当代,游客的出行愿望呈现多元需求,景区以满足需求为中心进行目的地管理和营销,持续推出多元方案,其中,“互联网+”不啻为众望所归的优化手段。

从线上预约到“一机游”,从线上消费到线上营销,“互联网+旅游”早就存在于人们的出行生活中。“互联网+旅游”的新风口在哪儿?高质量发展新机遇怎样把握?业界仍在迫切寻求答案。

深入贯彻落实科学发展观,进一步解放思想,深化改革,扩大开放,构建更具活力的体制机制,走生产发展、生活富裕、生态良好的科学发展之路;积极发展服务型经济、开放型经济生态型经济,形成以旅游业为龙头、现代服务业为主导的特色经济结构;着力提高旅游业发展质量,打造具有国际旅游特色、达到国际先进水平的旅游产业体系;注重保障和改善民生,大力发展社会事业,加快推进城乡和区域协调发展

从事实业发展多年的企业家陈彦宏先生时刻关注旅游市场发展,率先结合微信生态打造了国际旅游之城线上智能商城,平台整合了最新的旅游资讯、行业展会、丰富的商品信息、直播端口、商家展示专区等服务功能。

智慧旅游未来发展的方向、导向以及方法:加快推进以数字化、网络化、智能化为特征的智慧旅游发展,需要准确把握“互联网+旅游”发展方向,主动融入新型智慧城市和数字乡村建设,打通数据孤岛;以提升便利度和改善服务体验为导向,引导旅游公共服务模式创新;加快推进线上线下融合发展,让文化和旅游资源借助数字技术“活起来”,推动旅游消费提质升级。

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