暑期来临,“清凉经济”等来了发展的有利时机,走在街上,各种游泳类宣传热火朝天,购物平台上的游泳防护产品搜索量直线上升。不少商家表示,每年暑期是游泳旺季,各种泳衣、泳帽、护耳神器也得赶在这一时段陈列出来。同时,在热浪来袭情况下,海边度假旅游成为一大热门选择,游泳防护制品在暑期+度假潮的加持下,热度持续居高不下。

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根据游泳装备市场调研报告显示,2021年,全球游泳装备市场规模达到4883.01亿元,中国游泳装备市场规模达1500.55亿元。报告预测至2027年,全球游泳装备市场规模将会6710.51亿元,预测期间内将达到5.56%的年均复合增长率。游泳装备也随着人们的高要求下日益精细化,由原本的简易浮动装置、泳衣精细到护眼、护耳。其中来自意大利的产品Ear Pro防水护耳喷雾的出现,更是让游泳装备精细化迈向新的台阶。

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旺季如约而至,各类游泳防护制品市场竞争异常激烈,来自意大利的Ear Pro防水护耳喷雾为何能首次登陆中国市场就获得如此大的关注度?总结发现主要原因离不开“天然+有效”。产品主打:无感入耳,无惧入水。从产品成分到产品功效,都一一证实了理念的可行性,这是Ear Pro防水护耳喷雾的创新性卖点,也是游泳爱好者的“刚需”。产品成分为医用级矿物油和牛至油,简单一喷,即可在耳道内形成防水层,防止耳道积水。另一成分牛至油含有85%以上的香芹醇,是一种强大的天然抗菌剂,可消灭大多数耳朵问题的水传播细菌和真菌。这款产品一经推出就得到了世界游泳冠军阿曼达.比尔德的认可。阿曼达表示:“作为一位母亲也是一名游泳运动员,我亲身体会到不管是游泳训练、假期休闲甚至是家庭聚会,都可能因为游泳后的耳痛而把美好时光变成去医院的时间。我喜欢Ear Pro,因为它使用非常简单,对耳朵健康有益,而且是纯天然的。我希望我训练的时候有这个产品相伴”。

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据了解,Ear Pro防水护耳喷雾不限于游泳防护,还适用于婴幼儿洗澡防护。婴幼儿护理产品向来以安全为首要标准。婴儿护理产品应该选用温和的,不含刺激性成分的产品,能够有效护理宝宝的皮肤同时不破坏皮肤的天然保护屏障。Ear Pro防水护耳喷雾是达到了这一安全标准。在小红书上有博主表示自己是个新手妈妈,给孩子洗澡这件事一直搞不定,因为孩子的不可控,自己非常担心孩子耳朵进水引发耳朵感染,还好有Ear Pro防水护耳喷雾,做了充分的功课之后知道了产品非常安全,所以一直给宝宝使用,由此减轻了忧虑。由此可见,能解决实际问题的产品才是好产品,产品“有效”才能让消费者主动掏钱包。

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品牌营销专家孙巍说:“新一代消费者更加注重品牌的精神内涵,同时对于产品品质有着更高的要求,在消费场景方面更注重娱乐性,在这三方面迎合新一代消费者才是王道”。Ear Pro防水护耳喷雾从3个方面主动迎合了消费者的需求,践行着“让每一个家庭畅享水花绽放”的品牌理念用心做产品,这般“良苦用心”消费者自然能感受到。

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